Jobs at The Plum Tree Group
Email Marketing & Automation Specialist
Location: Karachi, Pakistan
Type: Full Time
Min. Experience: Mid Level
Work Setup: This is a flexible role. Candidates can choose to work remotely or onsite depending on their preference and location.
About the Role: We're looking for a detail-oriented Email Marketing Specialist to own our email marketing operations, from campaign creation to automation setup. This is a junior role with a strong emphasis on email best practices, deliverability, and list management. You'll primarily work within GoHighLevel.
Key Responsibilities:
- Build, schedule, and manage email campaigns end-to-end
- Write and edit email copy that drives opens, clicks, and conversions
- Set up and maintain automated email sequences and workflows
- Manage and segment contact lists to ensure targeting accuracy
- Monitor campaign performance (open rates, CTR, deliverability) and report insights
- Implement and manage UTM tracking across all email campaigns
- Configure and verify SPF, DKIM, and DMARC records to ensure email authentication and deliverability
- Run A/B tests on subject lines, content, and send times
- Maintain email hygiene and compliance (CAN-SPAM, GDPR basics)
- Collaborate with the team to align email efforts with broader campaigns
Requirements:
- 1–2 years of hands-on email marketing experience
- Proficiency in at least two of: Mailchimp, ActiveCampaign, Constant Contact, GoHighLevel
- Working knowledge of marketing automation and workflow logic
- Understanding of email deliverability best practices including SPF, DKIM, and DMARC configuration
- Familiarity with UTM parameters and campaign attribution tracking
- Basic copywriting ability
- Analytical mindset — comfortable reading campaign data and acting on it
Nice to Have:
- GoHighLevel experience specifically
- Familiarity with CRM pipelines and lead nurturing
- Experience with SMS marketing
Culture & Benefits:
- Market-competitive salary with performance-based bonuses
- Growth-focused and entrepreneurial environment
- Mentorship from experienced founders and marketing leaders
- Health insurance and paid leaves
- Professional development budget for courses and certifications
- Career growth in a global SaaS-focused organization
- Access to Launchpad's full platform and AI tools
Compensation:
Salary: Market competitive (based on experience)
Bonus: Performance-based incentives tied to growth metrics
How to Apply:
Apply directly or send your resume and a short cover letter to [email protected] with the subject: Email Marketing & Automation Specialist.
