Jobs at The Plum Tree Group
LinkedIn Outreach Specialist
Location: Remote
Type: Full Time
Min. Experience: Experienced
About Us:
Plum Tree Group is an award-winning interactive agency specializing in building impactful digital products and solutions. Since 2006, we’ve helped 300+ startups and Fortune 500 companies grow their online presence across IT, BPO, marketing, consulting, and venture support. We’re certified partners with leading platforms including Salesforce, Velocity, Shopify, Google Partner, and the AWS Partner Network, among other
As we expand our local sales team, we’re seeking a proactive, experienced LinkedIn Outreach Specialist to help scale our growth.
We are looking for a LinkedIn Outreach Specialist to build and manage a predictable system for booking sales demos. Your job is not just to send messages, it is to research deeply, understand who our customers are, and start real conversations that lead to business. You will be responsible for the entire process: from finding the right people (research) to getting them interested (copywriting) and booking the meeting (conversion).
Who You Are (Traits):
- A Critical Thinker: You don’t just follow a script. You analyze who we are targeting and figure out why they have a problem we can solve.
- A Strong Communicator: You know how to talk to people naturally. You can turn a "maybe" into a "yes" without sounding robotic or salesy.
- A Team Player: You communicate well with the internal team and are proactive about solving problems.
- Result-Oriented: You understand that sending messages doesn’t matter if they don’t turn into booked demos.
- Tech-Smart: You are comfortable using AI tools (like ChatGPT) to work faster and smarter.
Skills Expectations:
- Research & Data: Strong ability to find decision-makers using Boolean search. You know how to clean data and build high-quality lists.
- Platform Expertise: You know LinkedIn inside out. You have experience using LinkedIn Automation tools effectively and safely.
- Copywriting: You can write messages that people actually want to read—short, relevant, and focused on "pain points."
- Tech Stack: Experience with GoHighLevel is a big plus.
- Personal Presence: You have a well-optimized LinkedIn profile of your own.
Requirements:
- Experience in LinkedIn outreach, lead generation, or outbound sales (preferably in a B2B tech or SaaS environment).
- Strong written communication skills with the ability to personalize and build rapport quickly.
- Familiarity with LinkedIn Sales Navigator and outreach automation tools (e.g., Lemlist, Expandi).
- Experience with GHL (Go-High Level) is preferred.
- Ability to work independently, manage your pipeline, and meet weekly/monthly demo booking targets.
- Prior experience working with CRM tools like Salesforce, HubSpot, Zoho, or similar.
- Experience in Account-Based Marketing (ABM) — creating personalized campaigns for high-value clients/accounts will be considered a strong advantage.
- Must have a strong LinkedIn presence with including a significant number of US-based C-Suite executives.
1. Research & Segmentation: Research industry "pain points" (using Reddit/Quora/Discord) and build segmented lists of prospects who actually need our help.
2. Messaging Strategy: Create 5-step message sequences that offer value and feel personal, not automated. Use AI to help draft, but refine with your human touch.
3. Campaign Management: Set up and monitor campaigns in our automation tools to ensure everything is running smoothly.
4. Inbox Management (Crucial): Reply to leads daily. Your main goal is to handle objections and guide the conversation until they are ready to book a demo.
5. Optimization: Track what is working and what isn’t. Improve the messaging and search
criteria constantly to get more bookings.
How to Apply:
Apply directly or send your resume and a short cover letter to [email protected] with the subject: LinkedIn Outreach Specialist
