Jobs at The Plum Tree Group
Paid Ads Expert.
Location: Karachi, Sindh, Pakistan
Type: Full Time
Min. Experience: Experienced
Job Title: Paid Ads Expert
Nature: Onsite
Location: Karachi - Shahre Faisal
Job Type: Full-Time
Experience Required: Minimum 3 Years
Shift: Evening (06:30 PM - 02:30 AM)
(06:30 PM - 12:00 AM) - For Females Only
About the Role:
We are looking for a highly skilled Paid Ads Expert to take ownership of our digital advertising strategy and execution. In this role, you’ll be responsible for managing multi-channel ad campaigns, optimizing performance, and maximizing ROI. You will play a key role in shaping our brand’s online presence and lead generation efforts by leveraging data-driven decision-making and innovative ad strategies.
Key Responsibilities:
Preferred Skills:
What We Offer:
NOTE: Salary commensurate with experience.
How to Apply:
Send your resume and a short cover letter to saadali@plumtreegroup.net with the subject: Paid Ads Expert.
Nature: Onsite
Location: Karachi - Shahre Faisal
Job Type: Full-Time
Experience Required: Minimum 3 Years
Shift: Evening (06:30 PM - 02:30 AM)
(06:30 PM - 12:00 AM) - For Females Only
About the Role:
We are looking for a highly skilled Paid Ads Expert to take ownership of our digital advertising strategy and execution. In this role, you’ll be responsible for managing multi-channel ad campaigns, optimizing performance, and maximizing ROI. You will play a key role in shaping our brand’s online presence and lead generation efforts by leveraging data-driven decision-making and innovative ad strategies.
Key Responsibilities:
- Plan, launch, and optimize paid ad campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, TikTok, and other ad networks.
- Conduct in-depth keyword research, audience targeting, and competitor analysis to refine campaign strategies.
- Monitor performance metrics (CPC, CTR, ROAS, CPA) and optimize campaigns to achieve KPIs.
- Manage ad budgets, ensuring efficient spend allocation across campaigns.
- Create A/B testing strategies for ad creatives, landing pages, and audience targeting.
- Collaborate with creative teams to design engaging ad copy and visuals.
- Generate regular performance reports with actionable insights for stakeholders.
- Stay updated on trends, new ad features, and best practices in PPC and paid social advertising.
- Bachelor’s degree in Marketing, Business, or a related field.
- 3+ years of hands-on experience managing paid campaigns (Google Ads, Meta Ads, LinkedIn Ads, etc.).
- Strong analytical skills with expertise in Google Analytics, Tag Manager, and other tracking tools.
- Proven track record of scaling campaigns and achieving ROAS targets.
- Familiarity with remarketing, conversion tracking, and pixel implementation.
- Experience with marketing automation and AI-driven ad optimization tools is a plus.
- Excellent communication and reporting skills.
Preferred Skills:
- Prior experience working with software houses, SaaS products, or digital agencies.
- Strong understanding of B2B lead generation funnels.
- Experience managing high-budget ad campaigns in competitive markets.
- Knowledge of programmatic advertising and advanced audience segmentation.
- Certification in Google Ads, Meta Ads, HubSpot or GHL is a strong plus.
What We Offer:
- Market competitive compensation package.
- A fun, entrepreneurial start-up environment.
- Mentoring and coaching in an environment that provides support to help you succeed.
- Paid leaves.
- Health Insurance.
- Employee perks.
- A diverse and international team.
- An entrepreneurial environment with room for growth.
- Ongoing professional training and mentorship.
- Career growth opportunities in a global, innovative company.
- A collaborative and results-driven team culture.
NOTE: Salary commensurate with experience.
How to Apply:
Send your resume and a short cover letter to saadali@plumtreegroup.net with the subject: Paid Ads Expert.
