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Jobs at The Plum Tree Group

Search Engine Marketing Professional

Location: Chicago, IL

Department: Marketing

Type: Full Time

Min. Experience: Mid Level

We’re an Integrated Digital Agency looking for SEM Professionals, both intermediate and experienced, that are looking to get involved in an Entrepreneurial company with an expanding Enterprise client base.

We serve clients across a number of Digital Marketing and Technology needs from eCommerce and Client Activation to Paid Advertising and Social Media.  We are looking for individuals who have a passion for the digital space and have developed an expertise in search engine marketing.

Must Haves

  • Positive Attitude!
  • Deeply familiar and passionate about online marketing and technology
  • Strong problem solver who knows how to ask the right questions, build hypotheses and prove or disprove with data insights
  • Have an analytical mind, obsess over the details and enjoy solving problems
  • Excellent communication and writing skills
  • Familiarity with AdWords, Bing AdCenter, Analytics platforms, etc..
  • Google certifications preferred!  

Role and Responsibilities

  • Manage the day-to-day search marketing activities across multiple search engines (Google, Yahoo, Bing, etc.) including the campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns.
  • Understand the hot issues along with new developments, working with cross-functional teams to develop relevant ads and landing page content
  • Demonstrate deep understanding of client goals in order to forecast budgets, create campaign structures and take complete ownership of multiple client accounts
  • Keyword research; discovery and expansion
  • Review and editing of creative copy; titles and descriptions
  • Review and analysis of campaign performance metrics
  • Grow and optimize our keywords portfolio through testing (A/B and Multivariate) with ad copy, landing pages, bidding strategies, negative keywording, etc.
  • Develop near and long-term PPC account strategies, roadmaps and execute day-to-day tactics that increase revenue, site traffic, conversion and margins.
  • Identify and report on key performance indicators, and opportunities for improvement on a regular basis.
  • Drive continued innovation and best practice implementation, regularly sharing your knowledge with the marketing team
  • Stay current with new advances in search engine marketing, competitive landscape, and keyword research.
  • Partner with internal teams to drive highly integrated, customer acquisition strategies
  • Discover and test new partnerships with cutting edge technology and media companies to expand the current advertising portfolio
  • Managing relationships with search engines, partners and vendors
  • Focus on ROI, using the numbers to tell your story

Why Plum Tree?

  • Fast growing company - listed in Inc 5000 fastest growing for 2014
  • Flexible and casual working environment
  • Exposure to all areas of Digital Marketing
  • Lots of opportunities for leadership and advancement
  • Competitive compensation structure including benefits
  • Entrepreneurial environment
  • Flexible vacation and time off policy
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